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Tire inserts are more than expensive pool noodles that sit in your tires, and they give amazing performance advantages over a standard tubeless setup. By filling the air volume of the tire, you're able to get away with running lower tires pressures without dinging your expensive rims or rolling the tire off the rim.
Cushcore is the first company that comes to mind for just about all mountain bikers when they think about tire inserts, and for good reason. CushCore has a thoroughly developed lineup of different inserts for different flavors of riding, and many riders mix and match CushCore Pro in the rear and CushCore Trail in the front to manage the amount of weight in each tire and still get all the benefits of tire inserts.